Marketing, advertising, communications

Advertising and communication specialists use a combination of language and visual images to create texts that address very specific target groups. Translating texts of this kind is one of the most demanding aspects of translating ‒ and one which requires translators to take on a creative role all of their own. To do so, translators need a keen sense of the cultural conventions applying in the target language: What form of address is acceptable? What choice of word and style is appropriate? How do texts and images fit together? A good translator is aware that something which sounds perfectly reasonable in one language might be utterly absurd or ridiculous in another. InTra has the specialist knowhow needed to strike just the right note. InTra's translators produce texts which are as effective as original texts precisely because they differ from them where it really matters.

Advertising and marketing texts are usually created at the last stage of the product development process, when copywriters are under huge pressure to meet deadlines. InTra is aware of this problem and responds to it with a flexible organization of its own, to produce solutions in an extremely space of time ‒ without any compromising on quality.

InTra – the benefits

Different language – same impact

Translations which faithfully reproduce the impact of the original advertising and marketing texts
Flexible response to accommodate copy editing changes and meet tight deadlines

Our translations include:

Brochures and catalogs
Customer and employee magazines
Newsletters
Many other genres of copy and promotional text

References

"When Glatfelter CFBU intensified its internal communications with its US parent company in early 2009, it very soon became clear that we would be leaving all the translation work to professionals. We opted for InTra eG because we remembered how well they had translated earlier texts for us. The work we had seen in the past was all the evidence we needed of InTra's suitability for the task. After a very short warming-up phase, the collaboration was so good that all that remained for us to do was to read through the final texts: no changes were needed. InTra delivers superb quality translations. Commitment, determination plus technical know-how and motivation enable InTra eG to think and translate with the mindset of a Glatfelter team player. We appreciate that very much."

Jochen Beik, Marketing Development Manager Metallized Products, Glatfelter

« Nous sommes spécialisés en grande partie dans le domaine de l’industrie graphique et confions à InTra la traduction de magazines clients et de brochures de produits vers l’espagnol. Nos clients, nos lecteurs et nous-mêmes en sommes très satisfaits. Des sondages réalisés auprès des lecteurs font état, entre autres, de la bonne qualité des traductions ».

Birgit Eisenlöffel, SYMBIOTIX Marketing Services GmbH

"Finding the right text for a humorous sticker, the technical details for a superb refill for our glue dispensers, or retail and advertising texts which read well ‒ these are some of challenges which InTra takes on for HERMA. Their translators are native speakers with a masterly understanding of the tools of their trade. The InTra team show great organizational talent. As a client, one feels well looked after. That's what I call service. My warmest regards to the entire team."

Sabine Schultz, International Marketing, Herma

"Finding the right text for a humorous sticker, the technical details for a superb refill for our glue dispensers, or retail and advertising texts which read well ‒ these are some of challenges which InTra takes on for HERMA. Their translators are native speakers with a masterly understanding of the tools of their trade. The InTra team show great organizational talent. As a client, one feels well looked after. That's what I call service. My warmest regards to the entire team."

Sabine Schultz, International Marketing, Herma